Back to the Future: Futura 2000

 via Acclaim Magazine
via Acclaim Magazine

It’s interesting too see how BAPE founder and Streetwear legend NIGO continues to bring his buddies over to UNIQLO for some nice global exposure. First it was NY artist KAWS that had Hypebeasts go crazy, now it’s Futuras turn to release a capsule collection with the Japanese fashion retail giant.

Sometimes I wonder if such a project really turns new people onto art and Graffiti or if this collaboration just appeals to the same old fans that are already on board. In any case: I love it!

As I am growing older I can’t justify spending crazy money on T-Shirts anymore, and the never ending hunt for the next hype item get’s pretty tired. I rather just walk into a store and get what I want at a reasonable price!

So that NIGO picked Lenny McGurr aka Futura to create the next UT collection makes me more than happy.

It’s not secret that I am a massive fan and have had the pleasure to bump into Futura many times in London. He was always super cool: Embracing the fans, signing items and having a chat.

A green UNKLE toy based on his designs was my first purchase on eBay many moons ago and I am still here in 2017 collecting his stuff!

For me Futura embodies all aspects of the Urban Lifestyle that I love: Music, Fashion, Technology and Art. Being it his early works in the 80ties, the artwork for MoWax in the 90ties or all his projects and collaborations since… I just never get tired of seeing his artwork!

So let’s take a journey down memory lane and recap. This is by no way an extensive retrospective of his work, more like a quick introduction for anybody who is not familiar with Futura and would like to know what all the fuss is about…

70ties

Growing up on the Upper West Side of Manhattan Lenny McGurr aka Futura 2000 started spraying at the tender age of 15. After an unfortunate accident painting with a friend in a train tunnel he put his art on hiatus. After four years he picked up the can again, painting alongside New York Graffiti legends like Dondi, SEEN and Zephyr. 

  via Style Wars
via Style Wars

80ties

When Futura painted his “Break” train in 1980 he turned heads: Abandoning the traditional Graffiti lettering style was revolutionary and way ahead of his time as normally writers would make sure their names would be boldly featured. Futura stuck with this style and the rest is Graffiti history.

  Image by Martha Cooper
Image by Martha Cooper

This FUTURistic approach blurred the line between traditional Graffiti and abstract art and made it possible for him to crossover to the fresh new art scene that formed in SoHo at the time.

Rubbing shoulders with Pop Artists like Kenny Scharf, Keith Haring, Basquiat and Warhol, Futura went on to exhibit in galleries like the Mudd Club, PS1 and Fun Gallery. Especially Keith Haring was very proactive in getting Graffiti artists acknowledged and helped getting them to mingle with the more established art crowd. At some point Futura even dated a young Madonna! True story…

  via 1981.ny
via 1981.ny

A fun clip from 1982: A young Futura creating the logo for the Film “King of Prussia”

After people like Agnes B starting to collect his art he caught the attention of the British band The Clash that embraced the new Hip Hop sound and the Urban Art scene. They invited Futura to paint during their concerts and he started to get involved in designing their album covers too.

90ties

When long time fan James Lavelle started to purchase his painted canvasses to use them as artwork for his newly founded label MoWax in 1992, Futura was again at the forfront of a new cultural movement. 

As Lavelle connected the creative energies of Tokyo and London by signing Japanese acts like Major Force West to his label, Futura soon got exposed to a whole new world based on fashion, otaku culture and limited edition art objects.

When Lavelle and NIGO clicked and NIGO started releasing albums on MoWax, Futura was once again the man to go to for the album artwork…

The MoWax cover that made him notorious was the cover for UNKLE’s magnum opus “Psyence Fiction”: It sold millions and featured heavily his “Pointman” characters. As MoWax boss James Lavelle loved creating different versions and promo items for each UNKLE album, soon Futuras signature pointmen and atoms could be spotted on various UNKLE releases and merch like T Shirts, Jackets and collectable toys.

Futura soon translated his art into his own collectible toys, sneakers and fashion. Most of these items were exclusively sold in Japan for a committed scene of collectors.

Living in London gave me access to many cool events, so when Futura opened his show at Maharishi in Soho 2005 I was able to take this snap with the man… couldn’t stop grinning!

2000 to the future

Ditching the “2000” in his name and going forward simply as “Futura”, Lenny McGurr still goes from strength to strength. Collaborating with brands like Nike, Maharishi, Medicom, Converse or Hennessy, his visual iconography, typography and abstract aerosol art still stays as relevant and fresh as it was back in 1980.

Apart from all his achievements in the past and present, another thing that fascinates me about Futura is his love for technology! He was one of the first artists to creatively embrace the internet, launching his site 1995 as more of an art project than a portfolio website. Although the site hasn’t been updated in ages, it’s still impressive and fun to browse.

  www.futura2000.com
www.futura2000.com

Continuing the digital legacy of his website is his Instagram account @futuradosmil where he shares pictures from his travels, photo manipulations and new artwork. You rarely see a picture of Futura without his camera, snapping away as he travels the world. A true digital nomad…

So as you see, Futura has been part of Urban Culture for over three decades. Adapting, collaborating and creating. And never standing still! 

Very inspirational!

Ok, so I stop here. Before I sign off let me share with you a litte fun list of… 

5 essential Futura pieces I wish I had:

1. 1000% Futura Bearbrick

Created by Medicom Toy in Japan, this big blue alien is the perfect accessory for any MoWax fan out there and towers literally above all other toys based on Futuras designs…

2. OG Futura UNKLE BAPE Jacket

One of the early collaborations between NIGO and Futura: This BAPE jacket features heavily the Pointman UNKLE logo and will turn heads wherever you go. 

3. A real Futura Canvas

Very obvious I know… d’uh! Maybe one day when I win the lottery…

4. OG Futura FLOM

Apparently only 24 pairs in existence. Made to celebrate the launch of his Futura Laboratories store in Japan 2003. Worth 15.000$ a pair… peanuts!

5. Futura x Colnago Limited Edition Master Pista Bike

This bike sets you back a cold $100.000: One of 38 custom made Futura 2000 frames with hand painted wheel details! More about this beauty here

KAWS Mania: Making moves with Brian Donnelly

Uniqlo dropped the bomb this week and revealed the pieces of their upcoming collaboration with pop artist KAWS! I am very, very happy about what I see, not only because the bags and shirts look great and are affordable but because it’s funny to see how I am growing up alongside my heroes of the past. Time to reminisce about the rise of KAWS and my favorite pieces and collaborations that explain how Brian Donnelly made the leap from painting panels at Disney to the top of the art food chain in 2016.

1997 – Bus shelter interventions

Let’s start with the KAWS bus shelters: What a great idea defacing ads with your own brand! KAWS clean style fused perfectly with the beautifully shot adverts, raising his art in the process. Instead of destroying the ad this could be seen as his first ( illegal ) collaborations with high value brands as the slick visuals of the source material were always preserved if not enhanced by KAWS colourful and witty style.

Funnily enough the toys Medicom created based on the bus shelters are the cheapest and most readily available toys in his catalogue. Weird as I think they are a lot of fun and the concept is great!

  via JeremyRiad
via JeremyRiad

14 years later and the collaborations became a bit more official! Again I really think this is because of KAWS ability to create graphics which are so crisp and clean that they don’t feel out of place connected to high fashion and lifestyle brands. I wonder when he creates his first capsule collection with LV!

1999 – The birth of designer toys

Covered this part of his contribution to the Urban Toy phenomenon in my blogpost about Designer Toys here. Still it’s worth mentioning them again as they represent the first of many collaborations KAWS created in Japan where the scene embraced him first. I doubt he would be as popular and well known as he is now without the fandom of NIGO of BAPE fame and the support of the emerging street fashion Harajuku scene consisting of brands like BxH, Neighbourhood and Undercover. I am still loving the idea that a brand can embrace fashion, art and toys in one go.



2005 – Big in Japan

It’s good to have people who believe in you and push your career forward. Being one of the favorite artists of a mega rich Japanese streetwear mongul certainly isn’t the worst thing in the world! Nigo didn’t only commission a lot of pieces for his private art collection, but had KAWS create a whole season for his mega hype fashion brand BAPE. This didn’t just include pieces for the clothes line but artwork for his music label Bapesounds and covering his Bape Cafe in Tokyo with artwork as well.

  via Hypebeast
via Hypebeast

Some of my favorite pieces from the BAPE x KAWS era are the early toys and the CD cover for Japanese singer Cherie. I was lucky enough to pick some of these items up on my trip to Japan in 2007… 


A honorable mention goes out to ex Deee-Lite member Towa Tei who was one of the first people ( apart from Nigo ) who commissioned KAWS to do some artwork for him… Japanese people just have great taste!

2006 – Original Fake

Next step in the quest for world domination was opening his own store in Japan together with toy company Medicom. The Original Fake line felt decidedly less cartoony and more upmarket compared to the designs he did for BAPE. Architects Wonderwall created the impressive yet understated looking store and I am still annoyed about the small Japanese sizing of the goods! Most of his later toys were released via Original Fake as well and queues used to form around his impressive Tokyo store on the regular. In 2013 KAWS pulled the plug on this business venture to concentrate more on his art hustle and less on the fashion retail side of things. I am sure though that he learned as lot about crafting his brand from this venture.

His final season can still be viewed here…

  via Wonderwall
via Wonderwall



Pharrell – Back to the USA

  via Upscalehype
via Upscalehype

As much as Pharrell caught the BAPE bug from Nigo, he caught his KAWS obsession as well. This early picture of Skateboard P rocking a diamond encrusted pendant based on a KAWS Blitz toy shows how hard Pharrell was riding on the KAWS fan train. I feel Pharrell can be credited for bringing KAWS back to the US alongside fellow NIGO bro Kanye West after he reached cult status with devoted collectors in Asia.

Pharrells public endorsement put KAWS back on the radar of a more mainstream western audience. Creating Kanye West’s “808 and Heartbreak” album cover art was just another step winning America over. He should go on creating massive sculptures for the MTV Music Awards and Marcy’s Day Parade…

Art Hustle – Rubbing shoulders with the fine art world

KAWS learned a lot about collaborating with the right people during the early days in Japan. He proceeded to hand pick his art collabos to not over saturate the market and work with credible artists that would add an extra dimension to his art. People like Pushead, Hajime Sayorama, Yue Minjun and Robert Lazzarini gave his companion extra flavour and elevated his toy to sculpture status. And that Murakami became a big fan too might not surprise anybody…

Blowing up dolls

Talking about sculptures: Blowing up his companion character to insane heights started very modestly in 2007 with taking the 1000% size concept of Medicom toys to the next level: The 4ft Companion was born!

Sizes grew with time and impressive sculptures were created for exhibitions in Malaga, Switzerland and Hong Kong to name a view. KAWS cartoonish style gives his massive sculptures a very surreal edge and allowed him to break into the art world. 

British KAWS lovers are fortunate to be able to see his Companions until June 2016 in the Yorkshire Sculpture Park. Read my write up of the YSP exhibition here! 



Selling out… by selling out

KAWS is great at keeping prices for his art high but offering accompanying merchandise that’s still desirable but affordable to the masses as well. As original art sells in the upper ten thousands middleweight collectors can still buy a pieces of KAWS via his limited print editions which are not cheap but the closest a normal person can get to owning some KAWS artwork. When it comes to the masses KAWS follows the same approach of high fashion houses like Chanel or LV: You might not be able to afford a handbag but you can still pick up a low cost item to feel part of the gang!

 via The AlleyGallery
via The AlleyGallery

Some merch from the YSP shop… not a piece of art put a piece of KAWS nevertheless…

XX for the masses: KAWS x UNIQLO

Now here we are, at the dawn of the next step of KAWS pushing his creations to become household names! Whilst other artists might be called “Sell Outs” for collaborating with a company doing mass produced fashion, this collaboration just feels natural. Especially with Nigo being the current creative director of UT at Uniqlo! Personally I am excited and already picked my favorite pieces.

The toy nerds won! Next KAWS might give a space shuttle his trademark teeth and crossed out eyes as the sky apparently is not the limited to a business savvy pop artists like Brian Donnelly!

Robert Del Naja: Massive Art Attack

Living in London might be expensive, dirty and stressful but you can’t complain about a lack of amazing artists exhibiting on your doorstep.

And nothing makes an middle-aged music lover happier then old favourites returning to form. Not only did Tricky bless a track on Massive Attack’s new “Ritual Spirit” EP with his raspy raps that were so sorely missed after his split with the band but Robert Del Naja went into the print studio of Steve Lazarides to create 6 limited hand-finished record sleeves for it’s vinyl release.

This reminded me that I never really had Robert Del Naja aka 3D down as one of the most important British Graffiti artists which he surely is. Not only did Banksy quote him as an inspiration but he was the first Graffiti writer in Bristol hitting walls as early as 1984, sometimes together with other legendary writers like Goldie. Oh, and he’s colourblind.

Let’s travel back to 1994. Although back then I was aware of their massive hit single “Unfinished Sympathy” the first Massive Attack album that really hit me was “Protection”. The whole Bristol scene really blew up at that time and Trip Hop raised it’s blunted head(z). 

The song “Sly” off “Protection” had the biggest impact one me with it’s John Barry-esque orchestration and Nicole going full on black Geisha. The video features a lot of inverted colour effects which now reminds me a lot of Del Naja’s later paintings.  

The other thing that stuck with me was the collaged cardboard record cover artwork with the weird bubble character and the knife and fork. It felt like Del Naja ripped apart the iconic “Blue Lines” cover to puzzle together the artwork of “Protection” with some added bits stuck on top. 

The artwork for singles “Protection” and especially “Karmacoma” showed off an additional side to Del Najas style: The manic free flowing child like scribbles and sketches channeling Jean-Michel Basquiat.

“Basquiat’s influence was big for me at this point. As well as magazine clippings I had unexpectedly seen his work in a gallery in Tokyo. He painted in a raw and confrontational way. He abused the canvas with chaotic composition and intense primary colours. It wasn’t just his imagery but the juxtaposed cultural references: media saturation, brand communication, power, poverty, African history, colonisation and exploitation. Everything was consumer labeled and the words seemed part-manifesto and part-hit list.” – via The Vinyl Factory

Parallel to Massive Attack another canvas appeared for Del Naja: The record covers of MoWax releases. I am ashamed to say that it never came to my mind that the artwork of seminal MoWax compilations “Headz” and “Headz 2a + b” were created by Del Naja. And I call myself a MoWax expert?

Original “Headz” painting from 1994

3D returned to MoWax again in 2003 for UNKLEs second album “Never Never Land”. Not only did he contribute vocals on track “Invasion” but his artwork sneaks onto the 12″ remix singles and the animated video by Shynola for lead single “Eye for an eye”.

Whilst he abstained from creating artwork for the Massive Attack albums “Mezzanine” and “100th Window”, James Lavelle encouraged him to pick up the paintbrush again to create paintings for his next UNKLE album “War Stories”. Del Naja actually credits Lavelle a lot for getting him back into art. When the band relaunched in 2007 with “War Stories”, showcasing a rockier sound and all new collaborators, Del Naja provided all the visual imagery. 

As with any project involving two perfectionists the “War Stories” vinyl release was more than lush, featuring a sturdy box holding quadruple vinyl and a 50 page booklet with Del Najas paintings.



Del Najas artwork featured heavily on T Shirts, Pins, Remix and Spin Off Albums until UNKLEs “War Story” phase ended with the release of “Where Did The Night Fall” in 2010 .

Artwork for “End Titles”. Image via Sam Freeman

Top left clockwise: “Hold my hand” single, “Restless” single, “End Titles… Redux” album, “War Stories” album

With the “War Stories” artwork behind him, 3D’s artistic vision focused on Massive Attack releases again. With publisher The Vinyl Factory providing the manufacturing the band released three highly limited EP’s in 2009, all featuring screenprinted artwork by 3D.  Sold out in minutes, this trilogy represents the rarest and most expensive pieces of the Massive Attack back catalogue.

Whilst the first EP “Splitting The Atom” still visually echoes UNKLE’s “War Stories”, the “Atlas Air EP” and the collaborative 12″ with Burial focuses on new, minstrel inspired imagery. 

The cover of the 5th Massive Attack album “Heligoland” takes this concept to the next iteration with a minstrel illustration beneath a grey rainbow. The Vinyl Factory again creates a special deluxe version with a triple gatefold sleeve featuring unique black-glitter coated cover artwork by Robert Del Naja, heavyweight vinyl, a CD with the album and an exclusive 28-page booklet, featuring new Robert Del Naja artwork and Massive Attack tour photography. 

“The minstrel on the front cover represents this tendency to recreate a fictional reality to replace real reality. That’s what’s happening now. You create these talent shows and these reality TV shows and you start to replace reality with reality, but the reality you’re looking at is actually manufactured.

The black and grey rainbow came about because I noticed that rainbows are popping up everywhere, all over people’s advertising. It felt that in the manual for the recession someone had gone: “Add colour to your advertising! If you can, add a rainbow! It’ll cheer everyone up and they’ll start spending their money again.” So that’s why I thought, “I’m gonna desaturate the rainbow and present it as it really is”. This rainbow is not going to make you happy. There is no pot of gold.” – via The Independent

I was lucky enough to get a deluxe version of this album and I can say: Not only is the music a return to form, but so is the artwork! 

2013 saw the arrival of the first big solo show of Del Najas paintings in London at Lazarides gallery in Soho. The show carried the title “Fire Sale” and it was it awesome seeing all of Del Naja’s art in one space, connecting all the visual dots.  

As a nice goodie they had leftover screen printed news print available to take away for free which was a nice touch.


Of cause you can’t do such an exhibition without launching a big art book as well… 3D and The Art of Massive Attack! As the book was produced by The Vinyl Factory you knew there’s gonna be a special edition coming as well: So to your left say hello to the the regular version, to the right marvel at the special edition worth £300, featuring extra etched vinyl, a signed print and much more. Drool here.

So what’s next in 2016? Well, another mad limited The Vinyl Factory EP release, another Lazarides supported show and more musical goodness from 3D and Daddy G. This time with added Tricky!

The collecting hustle never stops when you live in London!

Images via 3D’s Instagram

Personally, Massive Attack already released MY favorite collectors item in 1998: The “Singles 90/98” vinyl box set! Packing 11 x 12″inch vinyl featuring all the classic tracks in great remixes, the box itself is heat sensitive and each 12″ sleeve features artwork by 3D. Unfortunately only mass printed and not silk screened but you need to keep things affordable, right?

Ok so back to the beginning: Lazarides Editions, Robert Del Naja and the launch of the new Massive Attack EP, Ritual Spirit. What can I say, I had a great night! And one day I will be able to afford myself a proper 3D piece…

The exhibition runs from 3rd February 2016 to 5th March 2016

Tuesday–Saturday 11am–7pm. Admission is free

Lazarides Editions: 22 Upper Ground, London, SE1 9PD

Further reading:

The Guardian – Massive Attack’s art of darkness

Clash Magazine – Personality Clash: James Lavelle vs Robert Del Naja

Red Lines – 3D

The Independent – Robert ‘3D’ Del Naja’s massive attack on the art world

For eveything MoWax… http://www.mowaxplease.com/ ( thanks for the Headz 2 pic )

…oh and: Big shout out to my man MoMatt for providing “Fire Sale” snaps at the last minute!