Bright lights, big city. So if you are not really culturally inclined then London has a lot of damn good shopping options as well!
Although classic streetwear locations like The Hideout, BAPE London and the Stüssy London Chapter closed down yonks ago, the town is littered with other great options to get rid of your hard earned cash for some hip garms!
One of my favourite stores in London is the DPMHI store in Great Pulteney Street. Not only is Maharishi one of the OG’s in the Street Wear game, but the store looks absolutely fantastic: Camo tiled floors, Japanese armour and a selection of the finest Urban Vinyl really makes this location special!
I love the connection between art, fashion and music and Maharishi is championing this mix with their embroiled art pieces by Futura and Neckface up the walls, it’s great jackets and pants and collaborations with musicians like Travis Scott.
You don’t need to walk long to hit up the next spot: Just around the corner from Maharishi is the latest brand to kick up a stir in the Hypebeast scene… Palace Skateboards.
Ripping a massive page out of Supremes playbook, Palace is like the rowdy British cousin of the US streetwear giant who, instead of listening to Capone-N-Noreaga, raved through the early 90s to 2Step and UK Garage.
The shop turns up the swagger with it’s Versace style floor tiling and a Rolls Royce grill mounted to the wall. And if you still don’t believe the place is fresh, cool and dope you better believe my homie Jonah Hill!
The rest of the shop is following Supremes approach of less is more with a clean shop space with a TV screen mounted on it’s white walls showing skate vids. Don’t forget to grab some overpriced silly merch on the way out: I recommend the £1 Palace matches…
Talking about Supreme… let’s just say we have history together!
Of cause I had to drop by the Supreme store also. When the London store opened 2011 I expected for the hype to die down a little, but what do I know: It went straight through the roof!
Queues every Thursday morning ( aka Drop Day ) were a regular sight on my way to work. No shopping luck for me this time tho, but at least I got a good birthday present for a close mate!
To cover all awesome shops in the centre of town is futile, so let’s just say I had a good ol’ snoop around my favourite haunts for sneakers, records and magazines like Reckless Records, Foot Patrol, Size?, Oi Polloi and others!
When I was heading back east I had to have a quick check around Bricklane as well. Rough Trade East is great for record collectors and stores like Son of a Stag are perfect for finding some great denim and menswear.
Rare Japanese denim threads for the urban cowboy…
The shopping gods finally revealed some treasure for me when I checked out the Good Hood Store further up in Shoreditch. As late January is traditionally Sale season I was able to pick up some wicked WTAPS Vans for such a nice price that I was able to afford an additional Eric Elms Kilroy coffee mug as well. Result!
What can I say: London always delivers! There is so much cool stuff to do, buy and see that things can be overwhelming. I might do a little shopping guide for London soon, but in the meantime you can read Part 1 of my London travelogue here or buy yourself a ticket to fly to this great city. It will be well worth it!